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Matters needing attention when joining the luggage industry

by:Huide     2021-06-08
Over the years, my country's female bag industry has successively emerged many famous brands like driftwood and canvas bag manufacturers with a certain scale and competitiveness. Among the top 100 companies in the industry announced by the China Canvas Bag Association, more than a dozen canvas bag companies are listed each year. With the development of emerging industries, the improvement of education level, and the development of multiculturalism, the economic strength of the younger generation of women is constantly increasing, people's consumption concepts are also constantly changing, and brand awareness is becoming stronger. To cater to a variety of consumer groups with different needs, the segmentation of women's bag brands will continue to increase, and the brand effect will be more obvious. In the future, women's bags will develop towards a multi-brand strategy. With the development of the market, multiple business opportunities in the canvas bag industry will become more and more obvious. However, there are some things to pay attention to when joining a canvas bag. First of all, touch the real thing: the key to choosing a branded female bag to join lies in the product, because the product is the most tangible and direct contact with consumers, and consumers do not accept it, and everything becomes meaningless and useless. Therefore, for canvas bag franchise products, we must pay great attention to product development and style and personality positioning, personally contact the product, and have an in-depth understanding of the product's materials, workmanship, functional characteristics, etc., in order to be truly knowledgeable. China is a large country with a population of 1.3 billion and the world's largest consumer and producer of canvas bags. In recent years, China's canvas bag industry has developed greatly, and the development of the canvas bag industry has greatly promoted the development of China's national economy. Women's bags are the main force of canvas bag sales. In recent years, my country's women's bags have developed rapidly, and the gap between my country and the international advanced level is gradually narrowing. The female package industry is developing in the direction of industrial upgrading on the road of brand management, and the female package production and management enterprises are becoming more and more mature. Its performance is: the brand management concept of female package operators is getting stronger and stronger, and the comprehensive level of enterprise production and operation is constantly improving. , Excellent companies and entrepreneurs continue to emerge. Also, it depends on the company’s strength: nowadays, there are many self-employed self-employed people who are slanted to the side and do things similar to the canvas bag franchise in some appearances. They also want to join the canvas bag business. The trend is very unsystematic, incomplete, and unprofessional. The operation of canvas bag franchise is by no means superficial, but practical. This must have the strength to support this series of supporting tasks, such as the scale of the brand female bag franchise company, economic strength, and historical time of operation. Whether it is still on the rise, the state of management, etc. The last thing is to find flaws: a mature brand operation plan must be conducted in its internal research and demonstration for a long time, and relevant training has been done at all levels of the internal level, so its brand canvas bag joins the company’s The internal operation has a clear goal. When asking people at different levels of the company, all answers will have very consistent content. The different results of the questions and answers indicate that the operation of this brand is very problematic. . The above are some of the specific needs of canvas bags in China and the matters to be paid attention to when joining. There may be incomplete areas. I hope it can be helpful to everyone.
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