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Talk about why the luggage market is becoming more mature

by:Huide     2021-05-07
The brand era is coming    With the changes of the times and the continuous improvement of living standards, people's consumer psychology has also changed. Now it is no longer the enterprise input cost. It’s an era when luggage products can be sold profitably. Maybe it can be said that it is in an era of advertising effect, but it will not be long before advertising can no longer lead the market. With the maturity of consumer psychology, people began to chase brands, and began to be loyal to their own exclusive brands, a brand era began to come. Perhaps in the future development, it is not that a certain celebrity only uses a certain brand, but everyone is using a certain brand of their own. The word brand appears more and more in the consumer market, and more companies have begun to build and stabilize their brands. The future development of the luggage market is the development of a brand in the era.  Product types and sales channels have changed  Luggage is no longer an item that appears as a daily tool, just like clothing is no longer used to shelter the body from the cold. Together, they have entered a fashion hall and become the incarnation of fashion and beauty. Luggage products are becoming more and more diversified, and the update cycle of styles is getting shorter and shorter. Consumers consider a variety of factors when choosing luggage. They need to match the occasion they want to attend, the clothes they want to match, the affairs they want to handle, and so on. Therefore, luggage companies have also begun to produce bags of different styles and purposes. Innovation will be an indispensable technical content in the wide variety of luggage products in the future.   Today, the sales channel of luggage has begun to get rid of the connection of three different factories and enterprises of production, wholesale and sales in the past. Start a model of cooperative agency or integrating production, processing and sales. And many companies have gradually begun to realize that large, comprehensive and extensive product development concepts will lose the market. Only the production of luggage types with accurate market positioning and specialization can meet the consumption needs of specific occasions and truly reflect the core value of luggage. And now luggage companies are beginning to adopt two channels of market entities and online stores, from the aspects of advertising, promotion, public relations, bonuses, etc., to formulate a comprehensive and effective marketing strategy, and determine the market positioning and different life stages The focus of marketing. In order to achieve the diversification of sales channels and the continuous maturation of the profit model.  Breakthrough in business behavior  Distributors have shifted from wholesale operations in the past to integrated production and management or directly joined as agents, and extended to the ranks of brand management. Today's market competition is no longer a dispute between regions and low prices, but a dispute between consciousness, management, talent, service, information, and market share. Therefore, this requires operators to pay more and more attention to the market, to pay attention to information at any time, and to cultivate a business philosophy that is beneficial to their own development. Get rid of the vicious competition among enterprises, develop complementary advantages between enterprises, share resources, compete in cooperation, cooperate in competition, and finally achieve a win-win situation!
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